Our Management Team

We're building a platform of excellence as a business partner, and through the people we have identified to form our management team.

Watertree Health's management team is made up of like-minded individuals who strongly believe in our mission to help those in need maintain their health and well-being.

Matt Herfield and Ronnie Harris, our Co-Founders, knew that in order to grow a strong business, they had to attract the best and brightest minds. Our team is made up of futurists who are continually thinking about the next wave of solutions to ensure that even the most vulnerable among us never have to make critical choices that endanger their ability to remain healthy.

Shane Power, our President, has embraced this vision. Under his leadership, in 2016 alone, we surpassed our $100 million goal and saved our Prescription Discount Cardholders $120 million on medication costs, representing a growth of 43% versus the prior year. In addition, last year we helped grant 130 wishes in local chapters of the Make-A-Wish® Foundation.

Matt Herfield, Co-Founder

Matt Herfield is CEO & Managing Member and Operating Board Chairman of Potentis Capital, a private equity firm that specializes in growth equity and recapitalization for health care and related services, consumer products, and technology companies. Matt specializes in building strong partnerships with market-changing businesses that share his passion for social responsibility.

In 2010, Matt co-founded Watertree Health® to help make essential health care products and services more accessible to all people in America. Through his industry experience, he learned that over 100 million people didn’t have access to affordable medications. This prompted him to create joint ventures between our company and the nation’s leading Pharmacy Benefit Managers, and to put together the foundation for our management team.

Before Watertree Health, Matt was founder and CEO of a company that specialized in point-of-care pharmaceutical dispensing. He built a supreme sales force that was active in over 20 states and serviced the needs of clients, including many of the top clinics in the United States. Matt began his professional career working at Metropolitan Hospitality, where he eventually came to be president. In this role, he hosted a series of high-profile events for the leading event-staffing company and expanded the range of services offered to clients, resulting in office staffing for both temporary and full-time positions.

Matt is a member of the DeliverFund Board of Directors. DeliverFund is a nonprofit private intelligence organization that is disrupting human trafficking here in the U.S. by leveraging uniquely qualified personnel with the best technologies to reach and rescue victims.

MedAffect, affiliate of Watertree Health

MedAffect is a third-party administrator and full-service provider specializing in business management and advisory services to Watertree Health.
Ceci West, CMO/CPO

Ceci West is Chief Marketing & Purpose Officer of MedAffect, and heads up the brand management, marketing and philanthropy/cause marketing practices. In addition, Ceci acts as CMO/CPO for Watertree Health, where she drives consumer attitude and behavior, builds the brand experience, integrates the marketing process with technology, and leads the philanthropic/cause marketing efforts.

Before MedAffect and Watertree Health, Ceci held senior level executive positions at mission-based organizations including Blink Twice Inc. assistive technology, the U.S. operations of The World Society for the Protection of Animals (WSPA) and Lifeline New York humanitarian organization.

Ceci began her career with two of the largest global advertising companies, Lowe Worldwide and Ogilvy & Mather. She was then recruited by 1-800-Flowers.com where she helped launch the company's first cause marketing initiative; it has raised more than a million dollars to-date for breast and ovarian cancer research. Then, McCann Erickson hired Ceci as SVP Management Representative on a mix of global and domestic accounts with sales ranging between $300 million and $14 billion.

Ceci is a wish granter for the Make-A-Wish® Metro New York & Western New York chapter. She has served on a number of nonprofit boards including the Parks Foundation, McKibben Foundation and WSPA – Costa Rica.

View bio on MedAffect