Our Management Team

We’re building a platform of excellence as a business partner, and through the people we have identified to form our management team.

Watertree Health®’s management team is made up of like-minded individuals who strongly believe in our mission to help those in need maintain their health and well-being.

Matt Herfield and Ronnie Harris, our Co-Founders, knew that in order to grow a strong business, they had to attract the best and brightest minds. Our team is made up of futurists who are continually thinking about the next wave of solutions to ensure that even the most vulnerable among us never have to make critical choices that endanger their ability to remain healthy.

Shane Power, our President, has embraced this vision. Under his leadership, in 2016 alone, we surpassed our $100 million goal and saved our Prescription Discount Cardholders $120 million on medication costs, representing a growth of 43% versus the prior year. In addition, last year we helped grant 130 wishes in local chapters of the Make-A-Wish® Foundation.


Matthew Herfield
Matthew Herfield
CEO & Co-Founder

Matt is on a mission to build healthier communities across America. In 2010, he co-founded Watertree Health to help make health care–particularly medications–more affordable. Matt also believed that by aligning with nonprofits addressing health, we could make a bigger impact. He created joint ventures with the nation’s leading Pharmacy Benefit Managers and put together our management team.

Before Watertree Health, Matt was the founder and CEO of a company specializing in point-of-care pharmaceutical dispensing. He began his career working at Metropolitan Hospitality, where he eventually became President.

Matt is a member of the Board of Directors for DeliverFund, a nonprofit organization that is disrupting human trafficking here in America.


Ronald Harris
Ronald Harris
Co-Founder

Ronnie shared Matt’s vision of wanting to create a company that not only provides better solutions for health care in the U.S., but is also socially responsible. He led the due diligence processes, negotiations with partners, and other critical initiatives to form our company’s successful business model.

With over 45 years of providing creative business solutions, Ronnie is recognized for his ability to deliver shareholder value and strategically guide security, corporate investigation, fraud activity, corporate finance, merchant banking, and client litigation.

He is the exclusive agent for a list of high net worth international and domestic clients based primarily in the U.S. and Europe. For the last 17 years, Ronnie has been advising them on wealth management, legal, tax and other areas of interest.


Shane Power
Shane Power
President

Social responsibility is at the core of how Shane operates. He joined Watertree Health as VP of Sales in May 2012, and in less than two years, was named our President. Shane has built a team of community-based representatives who, like him, are passionate about helping their neighbors get healthy. That passion extends to the nonprofit alliances he has forged.

Before Watertree Health, Shane held various executive direct sales positions at which he honed his expertise in building a sales force (recruiting, retention, training), generating new business, and developing leaders. After college, he played professional basketball for two of Italy’s top teams.

While at Mississippi State University, Shane was chosen to be on the All-SEC men’s basketball team and named an Academic All-American and SEC Scholar Athlete of the Year. He is on the board of Make-A-Wish® Arizona and volunteers in his community.


Ceci West
Ceci West
Compliance Officer

Ceci brings to Watertree Health 30+ years of experience guiding companies on compliance issues and developing best business practices to help them manage risk, maintain a positive reputation, and keep legally pristine.

She began her career at global advertising companies Lowe Worldwide and Ogilvy & Mather, working on top Unilever and Reckitt Benckiser brands. Ceci was then recruited by 1-800-Flowers.com where she helped significantly increase sales by capitalizing on emerging ecommerce. After this, McCann Erickson Ad Agency Network hired her as SVP to bring her integrated marketing model to accounts ranging between $300 million and $14 billion. Before joining us, she ran The World Society for the Protection of Animals/US and Lifeline NY humanitarian organization.

Ceci’s Bachelor of Arts degree was awarded by Vassar College. She has served on a number of nonprofit boards including the Parks Foundation and McKibben Foundation.


Steve Ruhlman
Steve Ruhlman
VP of Sales & Training

Steve is responsible for recruiting, hiring, training, developing, and promoting sales representatives. He began his career with Watertree Health in April 2013 as a Sales Representative and has been promoted numerous times given his track record of significantly increasing revenues as well as donations for the charity partners. Steve became VP of Sales & Training in January 2018.

Prior to Watertree Health, for over 20 years he held various direct sales and marketing positions, including Real Estate Investor and Regional Manager for a direct sales company.

Steve graduated with a bachelor’s degree in Industrial Management from Lawrence Technological University. Outside of work, he attends fundraising events for local charities and volunteers as a coach for youth athletic teams.


Jody Lane
Jody Lane
VP of Operations

Jody was promoted to VP of Operations in April 2019, to acknowledge her instrumental role in helping recruit and develop our team of 200+ community-based representatives. On a daily basis, she manages the representatives and their directors, providing insightful reports, tools, and counsel. In addition, Jody helps drive business development and oversees the financial reporting and commission structure.

Before Watertree Health, she held finance and operations management positions for companies in the manufacturing, media, and financial sectors. Her responsibilities included day-to-day operations, financial reporting, and human resource processes.

Jody graduated from Arizona State University with a BA in Psychology. She volunteers with nonprofits including Feed My Starving Children, and has raised over $2,800 for a breast cancer charity.


Erin White
Erin White
Director of Marketing & Purpose

Since joining Watertree Health in 2014, Erin has worked with our nonprofit partners to help ensure the success of our cause marketing programs. She also provides marketing and sales materials for our representatives and manages the Watertree Health brand, making sure it resonates with our current and potential key customer segments.

Erin began her career working for NBC’s Corporate Social Responsibility division, focusing on environmental initiatives. She then worked at Rocket Dog NYC advertising agency managing the creation of TV, digital & print ads, websites, brand videos, and other promotional materials for various clients.

She received a BA in Psychology from New York University cum laude. Erin is also a wish granter for the Make-A-Wish® Metro New York & Western New York chapter.


Christina Ricalton
Christina Ricalton
Analytics Manager

In August 2015, Christina joined Watertree Health as Operations Coordinator, and in December 2017 was promoted to Analytics Manager. She works alongside Shane and Jody, providing operations and business development reporting. Additionally, Christina helps recruit our nationwide team of community-based representatives.

Previously she worked in Operations at a sales force-driven direct marketing company and a packaging supplier. Christina helped run day-to-day operations, design CRM systems, develop recruiting processes, manage payroll, and build the sales force.

She graduated with a bachelor’s degree in International Business and Trade from Florida Atlantic University. Christina volunteers for community service projects and participates in fundraisers for local charities.