The Power Of A Wish
By Shane Power, President of Watertree Health…
One of the most meaningful aspects of our relationship with Make-A-Wish® has been rallying
our organization around the mission to change the lives of wish kids and their families through
the power of a wish. Helping others is a part of the Watertree Health® DNA, and when it comes
to improving the health and well-being of individuals and their communities, our intentions are
very much aligned. Being able to read a wish story and know that it was funded by the
dedication and passion of our Service Reps is an incredible feeling.
From a business perspective, Make-A-Wish has been nothing but supportive of our cause
marketing and business-building ideas. It’s been amazing watching Watertree Health grow into
a “Wish Champion”-level donor, all because of our hardworking Reps and the support of Make-
A-Wish. One of the best parts about our free Prescription Discount Card program is that
donations go back to the local chapter in which they were raised, so the Reps are able to see
evidence of their efforts through the wishes granted in their local communities.
Watertree Health was able to witness the power of a wish first hand by participating in two
wishes this past year. Being a part of Christian’s and Wyatt’s wishes were both incredibly
special experiences. It felt as if Christian’s wish to be a superhero took over Chicago. Christian
transformed from a shy, 9-year-old boy into his crime-fighting alter ego, SuperBlack with the
help of Make-A-Wish Illinois. He fought villain after villain across the city fearlessly alongside
his brother and sidekick, Noah, aka SuperRed. I was lucky enough to play Christian’s butler,
Alfred. The production the volunteers put into place was amazing – there was a police
motorcade, a police boat ride, police helicopter, and crowds of spectators cheering him on
along the way. A local art school even designed a SuperBlack and SuperRed poster, which we
transformed into t-shirts, and a local nonprofit, Costumers with a Cause, designed their outfits.
Christian’s mother Marian was amazed to see how her son became so confident and ready to
take on the world after the wish experience.
Wyatt’s wish to be an ice cream man in Melbourne, FL was equally exciting. We had about 20
Watertree Health Reps from the Central and Northern Florida region participate; some of them
had been promoting the program benefitting Make-A-Wish since the pilot program four years
ago. (Make-A-Wish Central and Northern Florida is one of the three chapters that launched
our national alliance.) We created an illustration-style logo of Wyatt and his favorite animal, the
giraffe, to post on the ice cream truck owned by Jerry. We also surprised Wyatt with matching t-shirts
displaying the logo, and a special outfit for him to serve ice cream in. You could see how
much fun he was having with friends and family. We plan to continue helping to enhance
wishes to provide children and families with experiences they’ll never forget.