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Potentis Capital Announces Watertree Health Win for Cause Marketing

MIRAMAR, Fla., June 1, 2017 /PRNewswire/ — Potentis Capital portfolio company Watertree Health and its nonprofit partner Make-A-Wish were honored with a Silver Cause Marketing Halo Award in the Health Category at this year’s annual Engage for Good forum held yesterday in Chicago.  The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing. Same category finalists include CVS & DoSomething for Quitters Always Win; Big Lots & Nationwide Children’s Hospital for Give Big for Kids; and Equinox & Memorial Sloan Kettering Cancer Center for Ten Years of Impact: Cycle for Survival.

Five years ago, Watertree Health launched its prescription discount card, which has since saved people over $370 million on their prescriptions.  In approximately half that time, the Company’s Prescription for Good campaign has donated more than $2.4 million to Make-A-Wish to grant about 240 wishes for children with life-threatening illnesses.

Watertree Health supports Make-A-Wish as part of its mission to improve the emotional and physical health of individuals across America.  Any time someone saves using a specially coded free prescription discount card, a donation is made to the nonprofit, at no cost to the consumer.

“It’s rewarding to have one of our Companies recognized for making a difference in their local communities. Watertree Health’s nationwide team of 200 Representatives are incredibly passionate about helping make wishes come true and medicines more affordable. We’re overjoyed at the success of our program with Make-A-Wish, and winning the Halo Award for our campaign is a huge honor—especially for a young company that’s still growing,” said Potentis Capital CEO & Managing Member, Matt Herfield.

About Potentis Capital, LLC
Potentis Capital is a private equity firm that specializes in growth equity and recapitalization for health care & related services, consumer products and technology companies. The organization invests in strong leaders of established, burgeoning businesses, who bring innovation and value to their markets and want to make a difference in their communities. They support improving the lives of others by forming strategic partnerships with nonprofits. The Executive Team Leaders include senior management professionals and entrepreneurs who have a wealth of business and philanthropic experience.

CONTACT Lisa.Chau@MedAffect.com  347-871-8712